In collaboration with real-time artists from Dandelion+Burdock in London, I was supervising a virtual experience for the launch of Mazda CX-50 using XR technology.
Using the LED wall on set, I was able to make necessary changes to the environment and the weather conditions in real-time depending on the Director's notes. The idea was to bring the viewer to an immersive journey through breathtaking natural environments, showcasing the car's versatility and ability to conquer any terrain.
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